1inMM is a film distribution company in LA with latino roots.  1inMM stands for “One in a Million.” As in, “We have one in a million chance of making it in this business: entertainment. The hardest business to make it in in the world.” We pitched a few different directions and they really liked Adam Otcasek‘s street art direction best. I made the logotype bold and masculine to feel like a tough street stencil. Greg Davis came up with the double lightening strike symbol and I worked with the photos and colors to give it texture. When branding a company, I like to have multiple branding elements. Even if it’s only a logo, I like that logo to be able to work in several ways.