My dream came true with Alma Mater. I started with them before they had a brand or logo and have been able to create this brand with them from the ground up. The mark I made for their logo was inspired by a grave marker I found while pulling vintage collegiate swipe. I knew there would be an obvious comparison to VSPINK. So, to differentiate it, I made it look like the first seal ever attempted with the wave not perfect and a few too many of them. The lettering followed the same set of criteria. I wanted it to look like the collegiate style we know today wasn’t perfected yet, that there were still antique deco influences in play when say a 1910 artist sat down to make a mark for a company.