Bazaarvoice Rebrand Poster
I developed this look for a poster during the Bazaarvoice rebrand. All the employees received this poster on the morning of the relaunch. It resonated quickly throughout the organization and became an unexpected new style for the enterprise. And during the rebrand rollout, we repurposed this look for outdoor campaigns, SXSW, etc. What really made this design come to life was the printing. This poster was screen printed at Sanctuary Printshop in Austin on silver metallic matte paper. The way the green halftones laid over the white gave it a cool, fine art feel—like a Warhol print.
Assoc. Creative Director & Designer: Aaron Davis | Contact