Does anyone remember when Jack Threads was white? A year into building their community, I became their first Creative Director.  We had 27,000 users. In seven months we grew that to 100,000 users.  This is a significant number, because it was our tipping point in attracting investors, which we did with Thrillist.

Our number one reason for returns was the fit.  As you’ll see above on the product page, we created a model sizing chart for customers to compare themselves to the model they are seeing.  This cut down on returns significantly.

ROLE: Creative Director / Designer