Lost + Found is Peter Yesawich’s company. Peter was the Exec. Creative Director—and I the Assoc. Creative Director—at Bazaarvoice. We rolled out their rebrand and have been creative partners ever since. When Peter asked me to design the logo for Lost + Found, I knew I could use this opportunity to be bold and masculine, but in response to my first couple of rounds, Peter said, “These are too nice. Make’em meaner.”—probably some of the best direction I have ever received. So, I went meaner, and here we are with a very strong and tough-looking mark.
Recently, Peter and I did a very successful rebrand for the University of Denver: Fritz Knoebel School of Hospitality Management. On the heels of this project and at the beginning of our next, I’m happy to say that I will become part of the creative force at Lost + Found.